Member Monday - Sharla Feldscher
Posted by [email protected] on Apr. 20, 2023 / Subscribe 0
Where do you work, and what does your current role entail?
Feldscher Horwitz Public Relations. I serve as President and do a lot of day-to-day public relations services. I love working with the clients and creating opportunities for them.
Are you an active volunteer in any organizations beyond PPRA?
Yes, I’m active as a longtime board member of Police Athletic League (PAL), I’m involved in other charities and our synagogue.
What made you want to pursue a career in PR?
My first love was children. I was a kindergarten teacher. I retired to have my own children. (Hope and Amy!!) As a young mother, I volunteered at Please Touch Museum. They put me in the all-volunteer PR department, where I learned how to do PR. I was hired about six months later as the museum’s first PR Director. It was an accident – my goal was to support work for children. I loved PR immediately.
What do you like most about working in PR?
I love making things happen – having a creative idea, and figuring out how to bring it to reality to make our clients “shine” with lots of press coverage.
What advice do you have for someone who’s early in their PR career?
Be persistent, don’t give up, always look for resources, build contacts – build bridges in all you do. Those relationships will be helpful in the future.
What are some of your most memorable moments working in PR?
Too many – creating the Sesame Place Challenge for Variety Club and having thousands of children be our guests at the park … watching a young boy throw away his walk to run to Bert and Ernie! … Creating Philadelphia Celebrates Children with Please Touch Museum, a month-long campaign that got the museum so much coverage. Tug McGraw was our honorary chairman and became my partner in many projects. Meeting and working with so many celebrities – from Maria von Trapp to Barry Manilow to John Glenn, Peter Nero, and many more.
What’s a challenge you faced in your career? How did you overcome it?
I face many challenges – getting coverage when newspapers have so few writers and getting coverage on TV when there is so much competition. The more creative I am, the more successful I am. Also, very challenging and frustrating is when reporters don’t respond or are difficult to build relationships with – that is a major challenge.
What’s something you’d like to learn?
How to reach national media outlets,
Where is the most interesting place you’ve been?
South Africa
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