PPRA is proud to present this session as part of Multicultural Media Professionals Week, led by journalist Afea Tucker.

Crisis communications is a necessary part of any communications toolkit and is relevant across all sectors. Whether an organization or company needs to communicate about COVID-19 with employees and customers, an urgent matter related to the safety of a product, urgent leadership changes, or the delay in a service or program, crisis communications are necessary in so many of our communications and PR roles. Join us to hear from experts in communicating during times of crisis. This session will provide a general overview of crisis communications, as well as a deeper dive into tactics that work well -- so practitioners of experience level should join us to learn about:

• Key questions to ask during a crisis
• Important considerations in communicating with various audiences
• How to use social and digital channels
• What goes into a crisis plan
• How to gain leadership buy-in
• When to use a consultant 
• & More!
  
  

Do you have questions to ask the experts? Please share with Michelle Sonsino, President of PPRA at [email protected].

Panelists include:

• Exciting new guest: Sharla Feldscher, President/Partner, FHPR
• Greg Smore, Senior Manager, Communications at PECO, an Exelon Company
• Deirdre Childress Hopkins, Senior Director of Communications, Temple University 
• Chris Lukach, CEO, AKCG