Social media is a goldmine of consumer insights, but only if brands can effectively translate the data into actionable strategies. Hershey’s utilizes social media conversations to enhance marketing efforts, drive innovation, and strengthen brand positioning. Paige Walker will demonstrate how they gather and interpret social media data to inform business decisions.

About Paige

Paige Walker leads social media intelligence for The Hershey Company’s U.S. brands. She has spent the past several years building the strategy for social listening and intelligence at The Hershey Company and educating stakeholders about its benefits. Her work is delivered to 10+ teams to provide product feedback, brand health, competitive intelligence, category analysis, trend identification, and more. Paige was recently recognized as one of the top 50 most influential people in social intelligence by The Social Intelligence Lab for 2025.