The Future of Brand Reputation: Guiding Your Brand in the Era of AI
Meltwater is a global leader in media, social and consumer intelligence, helping brands understand what’s being said about them — and act on it in real time.
As the pace of digital communication accelerates, today’s marketing and comms leaders are under pressure to protect and grow brand reputation in an environment where conversations can spark (and spread) across any channel — from traditional media and social platforms to search, owned content, and AI-driven discovery.
This exclusive PPRA webinar covers how data, AI, and cross-channel intelligence are reshaping the way organizations manage reputation, respond to risk, and tell stronger brand stories. Through real-world case studies, we’ll explore what it takes to stay proactive, aligned, and credible in today’s always-on media landscape including:
- Understanding how to apply AI and analytics to reputation management and strategic storytelling
- Learning how peers are navigating brand risk and visibility across earned, owned, shared, and AI-influenced channels
- Gaining inspiration and practical takeaways through real-world case studies and use cases
About Chris Sweeney
Chris Sweeney is an Account Manager at Meltwater, where he has spent the past four years helping organizations across industries leverage media intelligence and data to inform strategy, measure impact, and drive growth. He works closely with clients to ensure they are maximizing value from their Meltwater partnership and uncovering opportunities to expand how insights are used across teams.
Tickets
$0.00 PPRA Member Ticket
$5.00 Guest Ticket
